On Thursday, June 23, Sheraton Jeddah Hotel organized a climb to the summit of Moon Mountain, a volcanic outcrop approximately 80km north of Jeddah. The event was organized as part of Starwood Hotels & Resorts in affiliation with Unicef to raise vital funds for rebuilding schools and villages in the Indus Valley in Pakistan that were heavily affected by the monsoon floods of 2010. The event was a huge success, raising over $15,000 and creating a team spirit among the 50 climbers, who included General Manager Edwin Wijkhuys, the entire hotel management team and staff from all departments including the laundry, kitchen, restaurants, security, sales and engineering. Despite the sizzling summer heat of over 43?C, over 80 percent of all participants reached the summit where the flag was raised. Upon return to base camp, the wonderful news was announced that a significant amount of money had been raised through individual and corporate sponsorships, organized by all participants.