Dawliya for Watches and Jewelry held the first Gc Smart Luxury event in the Middle East, which highlighted the opening of the world's biggest Gc boutique at Stars Avenue Mall in Jeddah. Two more boutiques of more or less the same size are scheduled to be set up in two other major cities in the Kingdom. The concept aims to celebrate moments of smart luxury around the world and infuse emotion into the Gc brand. Hans Stalder, Consul General of Switzerland, was present at the event and is excited by the concept and the fact that the hometown of Gc is also his hometown of Zug, Switzerland. Al-Dawliya for Watches and Jewelry, exclusive dealer of Gc watches in the Kingdom, chose three emerging creative personalities in Saudi Arabia whose personal luxury is an embodiment of their passion through diverse art forms. The three were chef Loulou El Ezzah, illusionist Mumdo Marzouki, and writer and poetess May Kutbi, who thrilled the audience with their unique smart moments. They sport distinctive Gc timepieces and each one in his or her own way embodies the personality and characteristics of the Gc brand: ambitious, dynamic, self-assured, and proud of their success. "It's that 'feel good' sensation that you get when you know and you feel that you have made the right choice in your creation, in your profession, in your life, in your watch purchase."
