The Albareed Al-Mumtaz Company, a subsidiary of Saudi Post, has launched a new postal service between Riyadh, Jeddah and Dammam, which will deliver shipments within 24 hours. The new service, called "Tomorrow", was launched in the presence of the Saudi Post Chairman. It comes in line with the Post's new strategy aimed at providing outstanding services to customers. The Saudi Post Board of Directors has adopted a modern strategy to expand postal and non-postal operations of the express mail. It further seeks to enhance services in rapid transportation between the Kingdom's major cities, and develop its e-commerce and e-government applications.