Making a major addition to its portfolio of luxury goods outlets, Rubaiyat has opened its first jewelry and watches department store retailing around 17 leading luxury brands of jewelry and watches that are exclusive to Rubaiyat only. Prominently located in Jameel Square, Prince Mohammed bin Abdulaziz Street (Tahlia Street), Jeddah, the store covers a total area of 400 sqm., with individual departments displaying jewelry and watches by prestigious Swiss, Italian, Spanish, British and American jewelers. With such a large number of the most exclusive jewelers and watchmakers conveniently gathered under roof, clients can enjoy selecting from a wide range of styles and designs in a luxurious ambience that equally reflects the social status of Rubaiyat's elite clientele and the superior quality of these highly desirable brands which are not available elsewhere in Saudi Arabia. The Italian jewelers are Roberto Coin, Palmiero, Vhernier, Chantecler, Luca Carati, Pasquale Bruni, Fope, Anna Maria Cammelli, and Mattioli. Other renowned jewelers are Carrera y Carrera, Rodney Rayner and David Yurman. The Swiss watch brands are Quinting, Armin Strom, Hysek and Armand Nicolet. A second Rubaiyat Jewelry & Watches Department Store is planned to open in Riyadh in the near future. This year Rubaiyat is celebrating its 37th anniversary and today is recognized as the leading retailer of high fashion and luxury brands in the Kingdom of Saudi Arabia. It has become renowned for its insistence on the highest quality and impeccable service coupled with creative flair and innovative thinking that have earned the Kingdom a prominent position as one of the foremost luxury goods and fashion capitals of the Middle East.