Mady stressed that Innovation will always be key driver in the petrochemical industry's efforts to remain competitive and relevant players. “Comparative advantage is not static but is dynamic and industries must maintain continuous improvement, continuously learning and achieving technological upgrading,” he said. On the issue of Sustainability, Al-Mady said that just as the petrochemical industry has provided the technology that has contributed tremendously to good health, good lifestyles and global mobility, it must now provide business solutions for a sustainable planet. “The Gulf petrochemical suppliers must possess the most material and energy efficient processes and we must produce products that enable the entire value chain to be more sustainable.” --MORE .
