cultural understanding. The online edition typically receives between 200,000 and 250,000 hits per month. The annual Web Award competition, now in its 15th year, recognizes the best websites in a wide range of industries and draws thousands of entries from around the world. Entries are judged on design, innovation, content, technology, interactivity, copywriting and ease of use. The Web Marketing Association offers four levels of recognition: Best of Show for 2011 (overall best website), Best Website for Industry, Outstanding Website and Standard of Excellence.