Intensifying the fight against the avalanche of email, Google on Tuesday rolled out a new Gmail service called Priority Inbox which automatically prioritises incoming messages and places the most important ones at the top of the inbox. In a blog posting, Google said it was easy to filter out most spam but that people's inboxes were still getting cluttered with mail that isn't very important, which it called "Bologna", dpa reported. "Priority Inbox is like your personal assistant, helping you focus on the messages that matter without requiring you to set up complex rules," said software engineer Doug Aberdeen. He explained that Google uses a variety of signals to identify important emails, such as those from people you email a lot, and which messages you open and reply to. Users can also fine tune the classification by marking specific conversations as important or not and helping the program learn their preferences. -- SPA