Abu Dhabi Islamic Bank (ADIB) posted a record net profit of AED 301.6 million for the second quarter of 2010, an increase of 55.9% over the same period in 2009. This is the second consecutive record quarter for ADIB as it continued on its growth path by launching its new brand positioning, "Banking as it should be", and corporate identity; launching its new e-banking and mobile platform; increasing total customer numbers to 387,017; opening its 57th branch in the UAE; increasing total assets to AED 68.3 billion; and maintaining its strong liquidity (financing to deposits ratio at 87.1%), the UAE news agency "WAM" reported.