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Microsoft boss: PCs are not dying
Published in Saudi Press Agency on 03 - 06 - 2010


Reports of the death of the personal
computer have been greatly exaggerated, according to dpa.
So said Microsoft boss Steve Ballmer on Thursday, two days after
his great rival Apple chief executive Steve Jobs predicted that the
era of the personal computer was coming to an end, to be replaced by
tablets and other mobile devices that bring touch-screen convenience
to internet searches and other computer functions.
Like Jobs, Ballmer offered his analysis at the All Things Digital
Conference in southern California, where he argued that tablet
computers and even smartphones are essentially PCs in a different
shape and form.
"I think people are going to be using PCs in greater and greater
numbers for many years to come," Ballmer said, adding that the new
generations of PCs will come in multiple shapes and sizes: with or
without keyboards, touch screens and other features, small enough to
fit in your pocket, or large enough to serve as living room TV sets.
"The PC as we know it will continue to morph form factor," he
said. "The real question is what you do with it."
Ballmer acknowledged that this transition to multiple
configurations represented a challenge to Microsoft, whose dominance
in operating systems and productivity software has been built on
traditional desktop and laptop PCs.
But he argued that Microsoft was well-placed to take advantage of
the demand for new kinds of computers by adapting its venerable
Windows operating system.
"There is nothing bad for us in the trend" toward cloud computing,
he said. "But it is a transition. Transitions are times of potential
tumult."
He added: "We need to work smarter, work harder and be more
vigilant. Absolutely. We're moving from a world that's fundamentally
good for us to a world that's even better."


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