Under the auspices of Prince Khalid Al Faisal, the Governor of Makkah region, the activities of Saudi-US trade and Cultural Festival were formally opened. The Festival is organized by Taif Governorate in cooperation with Taif Chamber of Commerce and US Consulate in Jeddah at Taif Intercontinental Hotel. The three-day festival is focusing on heritage and culture of the Kingdom of Saudi Arabia and the United States of America. It will also facilitate the introduction of available commercial opportunities and help in strengthening further the existing relations between the two countries.