100 Billion. In addition, Saudi Arabia's state-owned Saline Water Conversion Corp. (SWCC) has estimated that through 2020, the country will need to spend US $ 50 Billion on water projects, many integrated with new power generation capacity, in order to meet the Kingdom's equally rapidly growing water demand. During this crucial period of transformation and growth SWPF2008 will take a fresh look at the huge potential for investment and focus on how the water and power industry can take the next vital steps towards a successful and sustainable future.