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Microsoft calls on Seinfeld to boost Windows
Published in Saudi Press Agency on 21 - 08 - 2008


Microsoft is to pay comedian Jerry Seinfeld
10 million dollars to star in a 300-million-dollar advertising
campaign for its Windows Vista operating system, according to dpa.
The campaign, which is one of the largest ever undertaken by the
software giant, is aimed at establishing a cachet for the computer
operating system and will feature Seinfeld along with Microsoft
chairman Bill Gates.
The theme of the campaign will be "Windows not Walls," the Wall
Street Journal reported Thursday and will focus on "breaking down
barriers that prevent people and ideas from connecting."
The campaign is seen as Microsoft's attempt to hit back at Apple's
long running series of Mac vs PC ads, which feature a nerdy PC guy
losing out to a cool representative of Apple's increasingly popular
Macs.
Vista was introduced in January 2007 and quickly became the
world's dominant operating system since it is pre-installed on the
vast majority of new PCs. But it has failed to catch on in the
business market and according to a recent article in Computerworld,
many PC owners often downgrade their system to run the previous
operating system Windows XP, which is considered by many experts to
be faster and more stable.
Microsoft is currently working on a successor to Vista called
Windows 7, which could debut as early as next year.


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