generation industry as it evolves from the current state of a vertically integrated monopoly, through a careful and gradual process of unbundling and restructuring to a competitive market with multiple suppliers, service providers and buyers. ECRA has a duty to protect the public interest as well as the right of consumers to receive high quality, safe and reliable electricity services at economically sound prices. At the same time the Authority must protect the interests of service providers and investor's rights to realize reasonable economic returns on prudent investments; promote the creation of a favorable environment that encourages legitimate and fair competition among providers and suppliers of electricity services, and promote consumer's right of choice among competing suppliers.