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Report: Google to buy social news site Digg
Published in Saudi Press Agency on 23 - 07 - 2008


Internet search leader Google has signed a
letter of intent with Digg to purchase the social news site for
around 200 million dollars, the influential technology blog
TechCrunch reported Tuesday, according to dpa.
The report said the deal would be finalized within two weeks and
that Digg would continue to operate as part of the Google News
operation, which already runs one of the most popular news sites on
the web.
In contrast to Google News, where the stories are selected by
computer algorithm, Digg's news stories are submitted by users and
ranked according to user approval ratings. The report said that
Google was interested in using Digg's technology to help improve its
search results by having users vote on their quality.
Digg was formed in 2004 by entrepreneur Kevin Rose who used a
programmer he found online for 10 dollars an hour. He paid 1,200
dollars for the domain name and 100 dollars a month for hosting the
site, which is now ranked as one of the 100 most trafficked sites on
the internet.
Digg has so far raised 11.3 million dollars in venture capital.
Most of Digg's revenue comes from a three-year ad deal with google
rival Microsoft, which will be terminated on a sale to Google,
TechCrunch said.


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