Prince Sultan bin Salman bin Abdulaziz, the Secretary General of the Higher Tourism Commission, received here today a British delegation including a number of officials of the aviation company of BMI as well as representatives of British media on the occasion of opening an aviation route between Riyadh and London. Speaking on the occasion, Prince Sultan bin Salman highlighted the efforts exerted by Saudi Arabia to develop travel and tourism industry through an integrated program with the participation of the private and public sectors.