The Saudi Tourism Higher Authority has launched its campaign in local and Arab media organs for the summer season of the 1426H. The campaign entitled "Know the Kingdom" will last until July 8. The Authority's Assistant Deputy Secretary General and Director General of Marketing, Dr. Fahd Al-Garbou said "the media remains the most important channel to deliver the message of tourism." He said the campaign involved an expenditure of more than SR 6 million, adding that some media organs had already extended discounts ranging between 40-50 per cent in their rates for the campaign. Dr. Al-Garbou added that the campaign would be supported by a project called " The Free Tourist Phone" starting on June 15, 2005 during the summer season in 15 cities.
