The Saudi Broadcasting Authority (SBA) and three international companies with expertise in the technological and media sectors signed a number of agreements at the Future of Media Exhibition (FOMEX), which was hosted in Riyadh alongside the 22nd Arab Radio and TV Festival. Mohammed Fahd Al-Harthi, CEO of SBA, signed the agreements with the representatives of the media companies. These partnerships seek to work together while also offering advertising solutions in the data center, digital media services, media cloud, and software content fund. Al-Harthi emphasized the strategic importance of the SBA's digital transformation project and the significance of these relationships in leveraging the expertise of the top companies in the industry.
