The Saudi Central Bank (SAMA) announces opening a public consultation on the draft principles and rules for the financial consumers' protection. In the interest of transparency and wider participation, SAMA invites stakeholders and public to provide suggestions and observations on the draft by visiting the Public Consultation Platform affiliated to the National Competitiveness Center. This initiative is part of SAMA's on-going efforts to preserve the rights of consumers in getting fair and transparent treatment in financial services, commensurate with global best practices in this regard. Finally, contributors are expected to provide their input on the draft within (30) days from this publication to enable us to assess its relevance in finalizing the text. The draft is available on the Public Consultation Platform through the link: https://istitlaa.ncc.gov.sa/ar/Finance/SAMA/PrinciplesandRulesfor/Pages/default.aspx