Automobile manufacturers are placing increasing importance on the "feel good" factor for the car interior. Car makers now employ teams of psychologists to find out what smell and which lighting provide maximum comfort for body and soul. In the past, a little more engine power and a sporty trim could satisfy the customer. But technical differences between cars are becoming less pronounced, increasing demand for a more individualistic look. Erstwhile luxury-market-segment car stereo systems, air conditioning and power steering are expected as standard in most new cars. New innovations are also making car driving less cumbersome. The latest car key code systems automatically open the car doors, switch on the interior lighting as the driver approaches, adjust the seating and switch on the engine. The key code even tells you when it is time to take the car for a service or what parts are malfunctioning and need repair. It is all part of the revolution to make driving less stressful and create a space for the driver where he or she feels comfortable while commuting in heavy morning or late afternoon traffic. --more 1200 Local Time 0900 GMT
