The Saudi Tourism Authority (STA) started its participation yesterday in the Arabian Travel Market (ATM) exhibition at the Dubai World Trade Center, which is the most prominent global event in the travel and tourism sector in the Middle East. The event will continue for four days. STA's pavilion highlights glimpses of treasures, destinations, landmarks, and tourist experiences across the various pavilions that embark on an inspiring interactive journey towards the most beautiful resorts in the Red Sea, and the historical areas in the city of Al-Hajar in the AlUla Governorate and the historical Diriyah, shedding light on the natural, climatic, cultural and social diversity. This exhibition is also an opportunity to meet with pioneers of tourism industry in the Middle East and the world, including companies, interested parties, investors and potential partners, to present investment opportunities in major tourism projects, the stimulating investment environment and the accelerated growth of the tourism sector since the tourism openness that the Kingdom pursued from September 2019.
