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HRH Crown Prince Launches Visionary ‘Coral Bloom' Plan
Published in Saudi Press Agency on 10 - 02 - 2021

His Royal Highness Prince Mohammed bin Salman bin Abdulaziz, Crown Prince, Chairman of The Red Sea Development Company, has launched the Coral Bloom concept, which was created by architectural firm Foster + Partners, and designed to blend in with the island's pristine natural environment.
The Red Sea Development Company (TRSDC), the developer behind the world's most ambitious regenerative tourism project, has since shared the striking vision for its main hub island at the destination, Shurayrah.
"We expect guests to be awed by what they see when they first arrive at The Red Sea Project, enjoying a truly immersive barefoot luxury experience. The Coral Bloom designs, taking inspiration from the incredible flora and fauna found uniquely in Saudi Arabia, promise to make that vision a reality," said John Pagano, CEO of TRSDC.
"Shurayrah Island is the gateway to The Red Sea Project so it's important that it sets the standard in groundbreaking architecture and sustainable design, not just for our destination, but globally too. This is achieved by going beyond simply protecting the environment, to applying a regenerative approach," he added.
Biodiversity considerations take center stage, with the plan designed to avoid disruption of the island's mangroves and other habitats, providing natural defenses from erosion, while new habitats are created through landscaping to enhance the island's natural state.
The proposal also outlines designs for the island's 11 hotels, adapted to suit traveler expectations post-Covid-19 including more space, and immersed into the landscape to effectively form part of the sweeping dunes, allowing the island's natural beauty to reign supreme.
The design sees new beaches created on the dolphin-shaped island along with a new lagoon. These enhancements will contribute to raising the level of the land, providing a defensive layer from the global threat of rising sea levels. Importantly, the changes aim to preserve or enhance what already exists on the island, without damaging any habitats or natural shores.
There will be 11 hotels on Shurayrah, which will be operated by some of the most distinguished hotel brands in the world. The island's natural landscape will be used to dramatic effect with all hotels and villas nestled within the landscape. The absence of high-rise buildings will ensure the spectacular vistas remain uninhibited, while creating a sense of mystery for guests as the island slowly reveals itself.
The hotel designs have also been responsive to the changing world and traveler demands over the last 12 months. There will be no internal corridors for example, in response to a growing demand for space and seclusion following the coronavirus pandemic. The resorts themselves will be created using lightweight materials with a low thermal mass and manufactured offsite, meaning more energy efficient construction and less impact on the environment.
Gerard Evenden, Head of Studio at Foster + Partners, said: "Our vision for Shurayrah is inspired by the island's natural state, with the hotels designed to give the impression that they have washed up on the beaches and nestled among the dunes almost like driftwood. The materials we use and the low impact they have ensures that the pristine environment is protected, while the additions we make to the island serve to enhance what is already there – hence the name, Coral Bloom."
The Red Sea Development Company is committed to delivering a 30 percent net conservation benefit by 2040. It is creating the world's largest district cooling plant powered by renewable energy 24 hours a day to facilitate efficient centralized cooling across the destination. The entire destination will be powered by renewables, underpinned by the largest battery storage system in the world.
In line with this commitment, the destination's master plan is informed by an extensive marine spatial planning exercise and leaves 75 percent of the project's islands untouched. Shurayrah is one of only 22 islands selected for development.
The Red Sea Project has already passed significant milestones and work is on track to welcome the first guests by the end of 2022, when the international airport and the first four hotels will open. The remaining 12 hotels planned in phase one will open in 2023.
Upon completion in 2030, The Red Sea Project will comprise 50 resorts, offering up to 8,000 hotel rooms and around 1,300 residential properties across 22 islands and six inland sites. The destination will also include luxury marinas, golf courses, entertainment and leisure facilities.
The Red Sea Development Company (TRSDC - www.theredsea.sa) is a closed joint-stock company wholly owned by the Public Investment Fund (PIF) of Saudi Arabia and the chairman is His Royal Highness Prince Mohammed bin Salman, Crown Prince. TRSDC was established to drive the development of The Red Sea Project, a luxury, regenerative tourism destination that will set new standards in sustainable development and position Saudi Arabia on the global tourism map.
The project is being developed over 28,000 km2 of pristine lands and waters along Saudi Arabia's west coast and includes a vast archipelago of more than 90 pristine islands. The destination also features mountain canyons, dormant volcanoes, and ancient cultural and heritage sites. The destination will include hotels, residential properties, leisure, commercial and entertainment amenities, as well as supporting infrastructure that utilizes renewable energy and emphasizes water conservation and re-use.


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