The Head of Arab-British Studies Society Sarah Serite has praised continuous efforts exerted by Prince Turki Al-Faisal, Saudi Ambassador to the United Kingdom and Ireland in briefing the British people on the real image of the Saudi people and various aspects of life in the Kingdom of Saudi Arabia. Addressing participants in the Red Sea Conference currently in progress in London, she said that his efforts were not only limited to the increase in contribution of Saudi researchers, experts and academicians to the success of the conference, but also included a Journey to Islam's Heart Exhibition in the headquarters of the Houses of Commons and Lords; Saudi Days Festival and a number of lectures and symposiums. On the other hand, she described the working paper presented to the conference by the Secretary General of the Saudi National Commission of Wildlife Conservation and Development Dr. Abdulaziz Abu Zinada as very useful.