The Red Sea Development Company (TRSDC), the developer behind one of the world's most ambitious tourism development projects, has outlined its recently approved master plan at the 2019 Saudi Hotel Investment Conference (SHIC). Jay Rosen, Head of Finance and Investments at TRSDC, participated in the event elaborating on the investment opportunities within the project. In conversation with the moderator, Rosen outlined TRSDC's investment strategy. "We are not looking to sell parcels of land to other developers. Our intent is to maintain complete control over the development of the project to ensure our vision is achieved and that best practices in sustainability and governance are properly implemented." "We are exploring joint venture partnerships to develop the commercial components of the project such as hospitality, residential, retail, entertainment, among others. And we are looking at public-private-partnerships to support utility infrastructure, power generation, transportation and other hard infrastructure." Rosen also outlined the company's hospitality strategy. "Hospitality is the anchor of the project. We are creating a diverse array of offerings and experiences, from mono-island luxury resorts to design-driven beachfront resorts, holistic wellness retreats and innovative, unique inland experiences in the mountains and desert dunes," he said. When complete the destination will feature a planned 8,000 hotel keys. Rosen highlighted that outreach from the investment community has been overwhelming and that investors have responded positively to the project. "The Red Sea Project will be the first fully integrated luxury mixed-use destination in the Middle East offering a temperate year round climate. There is currently no competing destination in the world, so we are able to offer, for the first time, a compelling reason for international tourists to visit the Middle East and experience the richness of the culture and the famously warm hospitality of the Saudi people," he said. "We are well positioned against the most significant emerging trends in the luxury travel market, which center around immersive experiences. The project's offerings will emphasize ‘being' over ‘owning' in a pristine environment," said Rosen. "It's a very compelling combination and one that is attracting a lot of investor interest."
