General Commission for Audiovisual Media (GCAM) has signed a memorandum of understanding (MoU) with iflix Middle East and North Africa Company to enhance Saudi media production through collaboration with audio and visual content makers. The GCAM said in a press statement that this step comes as it seeks to develop Saudi talents by helping companies to create the Saudi talented such as producers, directors, actors, writers, or activists in industry and producing visual and audio contents. The memo was signed by the Director General of Media Sector Development, Jassim Alharoon at GCAM , and the Director of Operations at iflix Mark Allan Burt.