The Kingdom of Saudi Arabia, represented by the National Exhibitions and Conferences Program, has participated in Arab Incentives, Business Trips and Meetings in Abu Dhabi. The Kingdom was represented by the Executive Director of the National Program for Exhibitions and Conferences Engineer Tareq bin Abdul Rahman Al-Isa who participated in a session entitled "Increasing competitiveness to a higher level ... What does it mean to you competing destinations''. This participation is part of the efforts of the National Exhibitions and Conferences Program in marketing for the Kingdom as a suitable destination for business events, forming alliances, building bridges of communication with international partners, attracting foreign investments and international events to the Kingdom which have a role in enhancing the Kingdom's status and making it a center for events and international businesses.