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Microsoft plummets: "Welcome to the post-PC era"
Published in Saudi Press Agency on 20 - 07 - 2013


Shares in Microsoft plummeted Friday as
investors reacted badly to a poor earnings report that reflected the
company's difficulties adapting to a technology market ruled by
mobile devices and smartphones, according to dpa.
Shares in the company, once the world's most valuable technology
firm, were down 12 per cent Friday, reflecting the worst
single-session decline since January 2009.
With Google falling sharply, too, after a disappointing earnings
report, Marketwatch.com reflected a widespread feeling of gloom with
its headline: "The party may be over for tech stocks."
The swoon was in marked contrast to Microsoft's performance so far
this year, when it has risen by close to 30 per cent to become one
the best performers in the technology sector.
Seen against this longer trend, Friday's drop may not have been a
disaster.
But Thursday's earnings report, which revealed just how badly the
company is faring in two key areas for its future, the Windows 8
operating systems and Surface RT tablet computers, spooked investors
so badly that they rubbed 32 billion dollars off the company's
valuation.
The Wall Street Journal trumpeted: "Welcome to the Post-PC Era."
The fear is that the Bill Gates-founded software behemoth, which
enjoys a near monopoly in operating systems for personal computers,
has no answer to changing market conditions in which consumers and
companies are spending more of their tech budgets on smartphones and
mobile devices, which are dominated by bitter rivals like Apple and
Google.
According to research firm IDC, PC sales slumped by more than 11
per cent in the most recent quarter.
With more than 80 per cent of Microsoft's revenue coming from
Windows-related business, the steady decline of the PC sector has
some analysts predicting a gloomy future for the company.
To be sure, Microsoft is not fiddling while its empire burns.
Last week, chairman and chief executive Steve Ballmer announced a
major corporate reorganization to better enable Microsoft to compete
in mobile services.
But investors got a cold shiver down their spines when chief
financial officer Amy Hood announced an almost 900-million-dollar
writedown on the value of its unsold Surface tablets. She admitted
that it would take "a long time" for Microsoft's position in tablets
to make up for the shrinking consumer PC market.
Despite the stock dive, many of its big shareholders are likely to
stay loyal and bear in mind Microsoft's history of coming from behind
to dominate tech markets. The company still has 77 billion dollars in
cash reserves, and an imminent update to Windows 8 is expected to
address many of the concerns that hampered uptake of that operating
system, analysts note.
"Microsoft is far from on death's door," Gartner tech industry
analyst David Cearley told USA Today. "They are aggressively
addressing a wide range of market challenges. Yes, they still have
significant execution challenges, but, going forward, they remain a
strong player in the market."
Marketwatch's Therese Poletti was less blase about the threat.
"Technology is going through some wrenching changes, as each
company deals with the shift to mobile devices, the sluggish PC
market and an increase in the use of cloud computing," she wrote.
"Earnings this week are showing how many core businesses are being
disrupted by the shifts. Investors need to pay attention."


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