Media giant News Corporation said Tuesday that is considering splitting the company into two entities, in a move greeted by investors who sent the company's shares soaring by more than 8 per cent. The brief statement followed reports in the New York Times and Wall Street Journal that the conglomerate controlled by media tycoon Rupert Murdoch was weighing a plan that would sever its publishing business from its much larger and more lucrative entertainment properties. The company declined to offer further details on the split, saying only "that it is considering a restructuring to separate its business into two distinct publicly traded companies.