WASHINGTON: Facelifts are surging in popularity among American men as the country digs out of recession and the older set aims to compete with a younger, tech-savvy generation, a survey showed Monday. Data released by the American Society of Plastic Surgeons showed cosmetic surgery procedures in men rose two percent last year over 2009, including a 14 percent rise in facelifts and a seven percent hike in liposuction. They point to a new trend among men age 40-54, who had the majority of work done, for 48 percent of the total procedures in the entire year, followed by people age 55 and over. The most popular surgery for men was nose reshaping, or rhinoplasty. Next was eyelid surgery, followed by liposuction.