JEDDAH: Saudi Telecom Company (STC) and BroadHop, Inc., a Denver, Colorado-based leader in next generation policy control platforms for telecom operators, will present a real world success story on how implementing a Policy 2.0-based value added service improves customer experience, reduces churn and increases loyalty, at this year's TM Forum Management World Middle East to be held on March 22-23, 2011 at the Hilton Jumeirah, Dubai. Ahmed Alshaia, section head, Data and Broadband VAS, STC and Kishen Mangat, vice president of Solutions and Co-founder, BroadHop, Inc., will make presentations Wednesday (March 23) as part of the Customer Experience track. Attendees will hear about STC's unique and highly personalized ‘Prayer Time' service and how BroadHop's Quantum Network Suite – enables the delivery of more innovative services and capabilities, including real time parental control, granular content filtering, and flexible pricing. As a key operator in the region, STC offers a diversified set of network access capabilities to its customers via xDSL, FTTx, WiMAX and GPRS/3G and upcoming LTE services. By using Policy 2.0, STC has been able to monetize subscriber traffic streams, enhance the subscriber user experience, offer personalized services as well as control the explosion of bandwidth growth within its network.
