JEDDAH: Business moguls and leaders in the travel, tourism and hospitality sectors are expected to arrive in the Kingdom of Saudi Arabia later this month for the annual flagship Saudi Travel and Tourism Investment Market (STTIM). Backed by the Saudi Commission for Tourism and Antiquities, the event set on March 27-31 at the Riyadh International Exhibition Centre, will present an ideal opportunity for industry insiders to gain knowledge and insight into the Saudi tourism industry as a whole and is one of the most important trade markets in the region. ‘'This event is a key environment for business executives to discuss topics affecting the entire industry,” said Thierry Bertin, VP Sales and Marketing, Hyatt International, South West Asia. STTIM, said Bertin, is one of the most important trade markets there is and is held to attract investments and to exchange travel and tourism information, opinions and experiences. Key industry speakers working in various tourism sectors from around the globe are expected to attend the event and workshops will also be held during an event that also places positive attention on the Saudi tourism industry and raises the profile of the nation as a major destination. Business and leisure travelers journeying around Saudi Arabia would do well to visit the Park Hyatt Jeddah - Marina, Club and Spa, an innovative five-star sanctuary where contemporary luxury and exceptional service meets unrivalled views of the Red Sea and King Fahad fountain.