JEDDAH: Automotive companies in the Kingdom of Saudi Arabia are increasingly focusing on enhancing customer satisfaction, with several major companies regularly conducting technical proficiency and other tests to determine the level of professionalism and service demonstrated by the staff. Suzuki Saudia, for one, recently coordinated with its partner Petromin to assess its after-sales team and awarded certificates to the staff that met the required criteria. Majority of the staff members who were assessed achieved "A" level in their knowledge about the mechanical aspects of the vehicles and with regard to their expertise in inspection, diagnosis and repair. They were awarded either Senior Technician or Master Technician certificates by Sheikh Omar Bamarouf, General Manager of Suzuki Saudia and Samir Faqih, Vice President of Petromin. Commenting on the occasion, Maher Al Nabawi, Deputy General Manager, Suzuki Saudia, said "we have always been committed to maximizing service efficiency and customer satisfaction by ensuring that our staff demonstrate a superior skill level in their areas of expertise. We thank our partners Petromin for their support in assessing our employees and we are pleased to award these certificates to our staff, attesting their proficiency." In an effort to ensure that their staff remains updated about latest technological advancements in the automotive industry, Suzuki Saudia plans to have regular training sessions that will also emphasize the importance of having master technicians. These training sessions will also be mandatory for the staff members who attained "Level B" in the recent assessment. In addition to conducting other courses and training programs for all staff members in other departments allowing the company to depend on its internal manpower accordingly aiming to be promoted. These programs are accomplished under direct supervision of the training center and the general manager of the after-sales services Eng. Osama Murshidi, who asserted that it's the first time Suzuki Saudia celebrates the success of its professional technicians, and confirmed that it will not be the last.
