JEDDAH: Hotels in the Middle East/Africa region reported increases in all three key performance measurements in 2010, data compiled by STR Global showed. The region's occupancy ended the year with a 0.8 percent increase to 61.8 percent, average daily rate rose 3.1 percent to $156.94, and revenue per available room went up 4.0 percent to $97.04. "The recovery across the Middle East/Africa region was the slowest and smallest of the world regions in 2010", said Elizabeth Randall, managing director of STR Global. "Still, the year ended with a 4 percent RevPAR growth, which was boosted mainly by strong performance in Africa." Amman experienced the largest occupancy increase, rising 6.5 percent to 60.6 percent, followed by Muscat with a 4.8 percent increase to 55.8 percent. Abu Dhabi reported the largest decreases in all three key performance metrics. The market's occupancy dropped 13.9 percent to 58.8 percent, ADR was down 31.2 percent to $198.11, and RevPAR decreased 40.7 percent to US$116.52. Johannesburg jumped 29.4 percent in RevPAR to $70.56, reporting the largest increase in that metric. In December, the Middle East/Africa region's occupancy rose 4.6 percent to 59.6 percent, ADR was up 4.7 percent to $173.55, and RevPAR increased 9.5 percent to $103.51.
