JEDDAH: The Saudi Arabian healthcare market will be driven by various factors such as, rapidly increasing population, rising prevalence of lifestyle diseases, such as obesity, diabetes, and cardiovascular disease, and the lack of internationally accredited healthcare infrastructure, bharatbook.com said in its report “Saudi Arabian Healthcare Market Forecast to 2012”. The Saudi healthcare market has posted an unprecedented growth during the past few years on the back of government's active support. The government has identified healthcare as one of the priority sectors and is determined to develop healthcare infrastructure and services to make them accessible to patients, the report said. The optimistic outlook hinges on the innovation and latest technology that both the government and private sectors are introducing, it added. Leading IT companies are heading toward the Kingdom to test new devices and procedures designed to streamline hospital procedures and improve patient care. In addition, new insurance laws that have been set up by the government mandates drug coverage, which further raises the spending to higher levels. “This also acts as a responsible factor, which fuels the growth of the country's healthcare industry,” the report said. The demand for hospitals would also rise.