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SR100,000 for crocodile skin
Published in The Saudi Gazette on 10 - 06 - 2008

you know, the kind that costs anywhere between SR20,000 and SR100,000 – well, you must be either terribly vain and perhaps even painfully in debt or you have all the dough to feed your good taste.
Of late luxury labels like Prada, Giorgio Armani and Dolce & Gabbana have come up with their own branded phones. Not to be outdone, Christian Dior unveiled a line of fashion mobile phones for the brand obsessed, with prices starting at $5,000 (SR18,750) – far costlier than a Dolce & Gabbana or Giorgio Armani phone which cost around $600 (SR2,250).
If you think $5,000 is steep for a phone, even if it's a Dior, here's a new one that's even more high end: Dior has unveiled a $26,000 (SR97,500) mobile model that features crocodile skin and a whopping 640 Swarovski crystals, totaling 3,251 carats.
Designed with a small French manufacturer, ModeLabs Group, the clamshell fashion phone (reportedly called “Lady Dior”) sports a 2.6” touch screen with a QVGA resolution and two Megapixels camera.
Besides the standard cellphone features (touchscreen, camera, multimedia) the Dior phone comes with a unique miniature sidekick, about the size of a USB key, which clips to the outside of a bag for easier access.
The tiny companion device, which is dubbed My Dior, communicates with the main phone so that you can pick up or make calls with My Dior, and use the main phone for more complicated functions. It almost sounds like a fashionable bluetooth set that won't make you look funny.
The decision to branch into phones was driven by demand in new luxury markets such as China and Russia, Dior Chief Executive Sidney Toledano told Trendhunter magazine in an interview.
“What really convinced us was seeing the attention people in emerging markets pay to buying a phone, by selecting the color and design. In the __


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