JEDDAH: Trading activity in Saudi Arabia increased as reflected in October's letters of credit (LCs) data, the Banque Saudi Fransi said in its "Monetary Watch" report for December 2010. The report, prepared by the bank's economic team headed by chief economist Dr. John Sfakianakis, said the value of new LCs signed against imports jumped 61.5 percent year on year, and, following a big drop in September, rose almost 50 percent from the month earlier. There was a broad rise in the value of LCs for food imports, building materials, cars and machinery in October. Domestic consumer activity is also on the rise. The number of point of sale transactions that were concluded in October stood at 13.1 million, valued at SR6.15 billion, up 10.6 percent from September and 26 percent from the year earlier. The value of commercial and personal checks gained 48 percent in October from September and was up 15 percent on the year at SR46.7 billion, the highest level since March. While this does not include cash transactions that continue to account for the majority of purchasing activity, it offers a glimpse into the sentiment of consumers. One of the key drivers of inflation this year has been the other expenses and services, which recorded inflation of 8.9 percent in October, on par with the increase in the rental index. Hence, consumers have been more active than they were a year ago. Strong consumer activity likely continued in November in conjunction with the annual Haj pilgrimage, which attracted a record number of pilgrims from abroad, according to preliminary data. This likely had a ripple affect the wider hospitality and services sectors in the country and should reflect positively on consumer statistics. The central bank, meanwhile, built its net foreign asset holdings up 10.4 percent in October from the month earlier as it benefited from an average oil price of almost $82 a barrel. Net foreign assets of SR1.61 trillion ($429.4 billion) are now the highest since January 2009. Most of the new foreign assets went into deposits with banks abroad, which grew almost 14 percent from the month earlier, data show. Whatever scenario may evolve in the coming months globally, this substantial cushion will shield Saudi Arabia's economy from contagion and enable the state to continue spending heavily push forward its $384 billion five-year development plan. However, government's efforts to stimulate the economy by increasing spending have failed to noticeably advance growth in deposits or money supply in 2010, the report noted. Total deposits fell in July and August before rising by 3.2 percent in September. In October, they fell again by 1.1 percent to SR945.2 billion, just 0.5 percent above deposit levels at the end of 2009. The decline in October was due to lower time-and-savings and foreign currency deposits. Demand deposits continued to grow, reaching SR499.53 billion, almost 53 percent of total deposits. Non-interest-bearing demand deposits have gained favor among corporate and individual clients in the past two years due to their accessibility and the low interest rates paid on interest-bearing deposits. This scenario is likely to remain in place until such a time as SAMA raises its benchmark interest rates, which we expect will not happen before the latter part of next year. The central bank has deliberately kept its benchmark repurchase rate at 2 percent and reverse repurchase rate at 0.25 percent since mid-2009 in an effort to stimulate banks to lend. Since Saudi Arabia pegs its currency to the US dollar, interest rate policy in many ways mirrors official Federal Reserve policy. Banks, though, have continued to shelter their liquidity. Commercial bank foreign assets have more than doubled since the beginning of 2009 in conjunction with bank vigilance. While their foreign asset holdings declined 6.6 percent in October from the month earlier, banks stashed more with the central bank - including in statutory deposits and in the reverse repurchase window. Expansion in broad money supply (M3), fell to just 3.7 percent in October, down almost 1 percent from September levels. Full-year money supply growth looks poised not to exceed 4 percent in 2010, slower than any year since 1998. The money multiplier has, nonetheless, improved through the course of the year. In October it was 4.52 which, while lower than almost 4.8 in August, has risen from just 4 at the start of the year. Acceleration in economic activity has been taking place on the ground. We expect private sector GDP will have grown 4 percent in 2010 while government sector GDP will have expanded 4.6 percent by the end of the year. The country is also likely to post twin fiscal and current account surpluses. Nonetheless, Saudi Arabia's private sector credit growth once again inched higher in October, although declines in deposits and money supply growth lent little impetus to optimism for a decent fourth-quarter turnaround in monetary conditions. Trade and consumer activity, however, appeared to pick up following a weak showing in September, according to the latest data of SAMA. Lackluster credit growth has characterized most of 2010, and the fourth quarter appears set to be no different, resulting from both a reticence among banks toward new lending and caution among private investors still re