JEDDAH: Sigma Paints Saudi Arabia had participated in the recently held Saudi Conference Forum of Green Buildings” in Riyadh and was as one of its key sponsors in line with its stature as a leader in the manufacture of eco-friendly paints, with environmental specifications and award certification by the renowned “Ecolabel”. The conference was conceived with the participation of volunteers & pioneers of specialization in architecture, engineering and business, at the initiative of the private sector. The Ecoplus flagship product, includes a full range of zero VOC (Volatile organic compound) paints. The specifications and usage of this paint falls under the slogans and objectives of the conference. Its aim is to direct the light on the investment and employment opportunities in the potential market of green buildings industry. The green approach takes into consideration the characteristics of the general location of the buildings for lighting and ventilation, renewable energy, water purification and rationalization; it uses environmentally friendly materials in the creation of buildings for a healthy, safe and secure environment. The conference was aimed at harnessing knowledge and technology among participants and exchange expertise and services between the interested parties and businessmen in the industry of Green Buildings. Mike Murphy, decorative technical services manager of Sigma Paints Saudi Arabia, in his presentation, introduced and explained the green paint concept. He also presented an overview of the certification processes and global standards, as well as to the solutions offered by the company's latest innovation in eco-friendly paints - the Ecoplus. He said the product is a “clean” paint free of any volatile organic compounds. It does not contain any harmful substances to human beings or nature. Therefore, it is less harmful to the environment. It comes in a wide range of colors, and can be easily cleaned. The water-based paint is odorless and dries quickly. It is an internal paint for general use, but highly recommended in all buildings where hygiene is a very high priority, such as hospitals, schools, universities and busy offices and private homes. The range of products “Sigmacryl Ecoplus” holds the “Ecolabel” certification, which is a unique certificate of the strictest environmental laws in Europe. The tag ensures that the product respects the environment and human health, as it indicates that the raw materials used are conform to strict environmental standards, and technical characteristics are equal or better to those of standard products. The 1st Saudi Arabian Green Buildings Forum was deSigma Paints Saudi Arabia played a major & very important role in this regard in terms of providing green eco-paint, demonstrating once again that it's a proactive, targeted and visionary company, which comply with the global trends currently moving towards preserving the environment by all means available in order to secure a better future for succeeding generations and to honor the environment and humans in general.