JEDDAH:Samsung Electronics Co., Ltd., a global leader in digital media and digital convergence technologies, announced that its award-winning Samsung Gulf Customer Satisfaction unit has opened a state-of-the-art product training center in Dubai. “At Samsung we believe that our customers are at the heart of everything we do and we are especially proud to have been recognized for our efforts to elevate our standards of customer satisfaction,” said June Woo Lee, managing director for Samsung Gulf Customer Satisfaction. He added that “the product training center will go a long way in ensuring that we continue to excel at customer service. The facility is being used to train not only Samsung employees and service centre staff but also sales people to ensure consistent understanding of our products and their features.” The product training center, which is located at the Jebel Ali Free Zone, features modern, purpose-built training facilities that cover all products of Samsung Electronics including TV, audio video, mobile phones, home appliances, computers, digital cameras and peripherals. While a full equipped theoretical room will be used for interactive product theory sessions and soft skills training, the facility's Practical Rooms contain advanced technical equipment and a range of Samsung products allowing participants to get hands-on experience. The center also features field test rooms designed to test new products and an E-Studio equipped with Samsung's Electronic Instructional Audio and Video training materials. Samsung Gulf Customer Satisfaction facility is mandated with enhancing customer service levels in the Kingdom of Saudi Arabia, which will also enable a better of understanding for the consumers within the Kingdom, and across the region as a whole.