The Middle East retail market will grow at a CAGR of 13 percent during 2009-2013, RNCOS said in the “Middle East Retail Sector Forecast to 2013” report. It added that the market is expanding. Both domestic as well as international retailers are accelerating their market activities to tap the fast growing market, the report said. The region has been witnessing rapid transformation in retail activities on the back of changing market dynamics and rapid economic development. The retail culture has evolved from traditional outlets to large shopping malls, hypermarkets, supermarkets, and organized chains. Changing consumer demographics have attracted premium and luxury brands to the region. The report offers important aspects of retail industry in the Middle East with high focus on data reliability and concrete analysis. Meanwhile, in a separate report on “United Arab Emirates - Broadband, Internet and Digital Media Market - Overview and Statistics” report, incumbent Etisalat and alternative operator du are vying to offer faster broadband packages over a mixture of ADSL, mobile broadband and FttH in a market that already has one of the highest broadband penetration rates in the Middle East.