Against a growing competition in the corporate world, job-hopping and “employee piracy” are brought into the limelight – which may have negative consequences on the previous employer. To thwart these developments, a leadership and human resources guru emphasized the crucial role of giving recognition to productive employees who are deemed assets in the company's business operations. “Recognition of employees is the key to retaining good staff. Companies need to understand the basic principles of recognition in today's competitive scenario. In order to achieve consistent growth, companies also need to regularly train employees and reward efforts of employees,” Chester Elton, leadership and HR guru. He will be exclusively presenting to companies across the UAE the “The Carrot Principle” and “The Orange Revolution” in the upcoming 7th Annual Middle East HR Summit to be held on Oct. 24-28, 2010 at The Movenpick Hotel, Jumeirah Beach Residence, Dubai. ‘The Orange Revolution' discusses employee engagement, clarity of goals, clear communication, strategic individual recognition and boosting team efforts. ‘The Carrot Principle' highlights the need for organizations to offer constructive praise and meaningful rewards to employees that leads to business performance, when done right. Both strategies focus on the “employee” and what does it take by organizations today to retain and employ the right candidates. “Companies need to be futuristic in their view of HR departments, as good HR professionals, will be consultants to leaders in the future. It is all about the right people at the right place. Therefore, the three areas of focus for a company should be appreciation, communication and alignment of employees,” Elton pointed out. Organized by IIR Middle East, the summit will focus on challenges and issues facing organizations in these times of economic crisis. Key issues such as employee retention, innovative HR practices, the 5 C's in Change and emerging trends in HR will be discussed and debated by eminent speakers and leading HR practitioners among others.