Redknee, a Mississauga, Ontario-based provider of business-critical billing and charging software and solutions for communications service providers, announced last week that it is enabling Zain Kuwait's launch of mobile broadband services as the nation's largest mobile operator seeks to capture the growing broadband market in Kuwait. Leveraging Redknee's data rating, charging and policy platform, NGRC, Zain Kuwait is launching innovative mobile broadband services while effectively managing its broadband resources by tracking customer usage in real-time and delivering tiered pricing packages. Zain Kuwait launched its e-GO eeZee services to appeal to the different needs of the market segments but with the convenience, cost control and peace of mind of having a prepaid account. Through Zain's ‘e-GO eeZee Standard' and ‘e-GO eeZee Super' offerings, Zain Kuwait's mobile broadband customers have the option to decide on the quality of service they prefer, depending on their surfing needs, and the flexibility to adjust their spending needs so that they can contain their expenses or simply recharge their tariff using Zain's eeZee recharge cards. Khalid Al Omar, Zain Kuwait's CEO, said: “Since the launch of our first 3G connectivity cards in 2006 our data services have gained in popularity with our youth, Arab expatriate and inbound roaming market segments. By launching new flexible, tiered pricing plans, we are able to bring the benefits of mobile broadband in a manner that is attractive to new markets segments, such as the cost-conscious and light-usage customers, as we continue to concentrate on driving data revenue.” Lucas Skoczkowski, Redknee's CEO, said: “Redknee continues to support the data growth for Zain by enabling the delivery of innovative data plans to help increase usage of high ARPU services and reduce the network complexity associated with service delivery models. This successful launch further reiterates the value of Redknee's real
