Sony Corp's Playstation 3 will feature higher-capacity hard drives in North America this fall to let consumers download more games and entertainment, the company said on Tuesday. The game console will come with about 33 percent more storage capacity than previous versions, but at least one analyst said that it is not likely to be a major selling point for consumers. “In the greater scheme of things, it means nothing. Every year the price of storage goes down so the average storage in any given device goes up,” said Daniel Ernst, analyst with Hudson Square Research. Sony said the new models of the Playstation 3 will include one with 320 gigabytes of memory in the PS3 Sports Champions Move bundle. From October, the company will also start selling a 160-gigabyte PS3 in combination with its Move motion-control game system in Europe, it announced at a news conference in Cologne, Germany, a day ahead of Gamescom, Europe's largest video game trade fair. Sony's announcement marks another step in the war of the three big consoles - Sony's Playstation, Nintendo's Wii and Microsoft's Xbox 360 - with manufacturers offering new bundles to lure customers away from the competition.