APSCO (Arabian Petroleum Supply Co. Ltd.), which produces Mobil 1 oil, joined EXCS as a main sponsor of the forthcoming 4th edition of ‘Luxury Motor Show - EXCS' to be held at Jeddah Hilton Hotel this coming October. “The show fits the strategic marketing plans of APSCO”, said Khalid Al-Tayeb, general manager of Lubricants at APSCO, after signing the sponsorship contract with Specialized Systems Company for Exhibitions and Conventions (EXCS), the organizer of Luxury Motor Show for the fourth year in a row. Al-Tayeb stressed on the importance of EXCS as specialized exhibition for showcasing of the most luxurious cars, particularly sports super-cars such as Aston Martin, BMW, Mercedes and other famous luxury cars that use Mobil 1 oil and participate in its marketing programs. “Our sponsorship of EXCS is an important station for launching of our services and products in view of its distinguished reputation, which it gained through its success in the last sessions,” Al-Tayeb said. He further said “in view of our successful participation in the 3rd edition of EXCS, we decided to participate in its 4th edition as main sponsor to be positive partners and to reflect our full commitment to provide the highest standards to successfully contribute to its success.” He added: “Mobil 1 Oil is one of the world's most important and reliable oils, and the major sponsor of Mercedes McLaren F1 racing team, the leading team of F1 races, which is another achievement for us.” Abdullah AL-Shemasi, CEO of EXCS, said: “Participation of a large national company, such as APSCO, is an important motive for us to develop this specialized and distinguished motor show, we, as an organizing company, are very proud of this sponsorship which undoubtedly will has an active role in enhancing the success of the show and raise number of its visitors. We will continue our excellence to ensure the constant success of this most prestigious motor show in the years to come.”
