At TED, Microsoft showed off its “virtual human” technology, named Milo, designed for the company's hands-free Xbox 360 motion controller called Kinect at TED Global in Oxford. Milo is built to react to people's emotions, body movements, and voice, allowing players to interact with the virtual character. Milo was first demoed at the E3 expo in 2009. It was built using artificial intelligence developed by Lionhead studios, along with undisclosed technology from Microsoft. UK games designer Peter Molyneux said the game exploits psychological techniques to make a person feel that Milo is real. Each Milo character will be unique because every player's interaction with the virtual character will sculpt the type of virtual person Milo will evolve to become. The demonstration showed the initial stages of the game, where players learn to interact with Milo.