The Arab Bureau of Education for the Gulf States (ABEGS) and Sesame Workshop signed an MoU in Riyadh Sunday to re-launch Iftah Ya Simsim brand for a new generation of children. Iftah Ya Simsim was the first Sesame Street co-production in Arabic which aired 30 years ago in the Middle East. The new educational initiative has an objective to achieve measurable educational gains for children in the early school years. To that end, the organizations will collaborate and convene a content seminar in December, enlisting regional experts and institutions to research and design a program curriculum that reflects children's learning needs and values.
