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Elaf steps up efforts to promote Saudi tourism
Published in The Saudi Gazette on 22 - 06 - 2010

A delegation from Elaf Group of Hotels recently visited the Kingdom of Bahrain to introduce its Haj and Umrah services. The Group hosted 120 representatives from a number of local travel agencies with the aim of highlighting special services and facilities such as ticket reservations and hotel accommodation to pilgrims traveling to the Kingdom of Saudi Arabia.
Commenting on the visit, Ziyad Ahmed Bin Mahfouz, CEO of Elaf Group, said: “This visit is in line with our efforts to enhance cooperation with leading travel and tourism companies of the Kingdom of Bahrain. We introduced the wide range of high-level services provided by Elaf Group and the Kingdom of Saudi Arabia as a whole, emphasizing the areas of travel, hospitality and tourism with particular focus on tourism for religious goals.”
Reda Nasri Al Jazeeri, general manager of Elaf Assalam Hotel (Makkah), a part of Elaf Group, said: “Our trip intended to enhance ties and develop mutual relations with companies specializing in Haj and Umrah services in the Kingdom of Bahrain. It is of particular importance as the Bahrain market offers huge potential and there are facilities of mutual benefit to our countries, such as the waiving of visa requirements for bilateral travel. We gave a comprehensive presentation on our services and the nature of the facilities and hotels under the Elaf umbrella to Bahrain agencies catering to Haj and Umrah.”
“We want to further promote the Kingdom of Saudi Arabia as a leading tourist destination in the region and contribute to the development of its tourism activities, whether they involve entertainment, business, meetings or conferences, or religious observances. We want to fully support this vital industry's role in diversifying the Saudi economy for the long-term. We will focus on achieving our main goal of providing high-quality products and services that meet the requirements of our clients from various targeted markets such as Bahrain,” added Bin Mahfouz.
“During our visit to Bahrain we discussed our hotel management practices to local Umrah companies and introduced our plan to develop tourism in the Kingdom through the continuous support provided by the Custodian of the Two Holy Mosques, King Abdullah Bin Abdulaziz, may God protect him,” Bin Mahfouz noted. __


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