Saudi FM calls Indian, Pakistani counterparts to discuss developments    Al Hilal thrash Gwangju to reach AFC Champions League Elite semi-finals    Saudi Arabia cracks down on fraudulent Hajj campaigns, urges pilgrims to use official channels    Nammos Amala Resort to open soon with Saudi-Greek designs    Saudi Arabia completes 674 Vision 2030 initiatives, achieves 93% of KPIs as ninth-year milestone marked    Literature Commission inaugurates Saudi Pavilion at Muscat Book Fair    Saudi Minister of Culture holds talks with his Costa Rican counterpart in Jeddah    Alkhorayef praises advancements in Al-Kharj food industries sector    MHRSD: 80% of recruitment offices are non-compliant with regulations    At least 50 Palestinians killed in Israeli strikes across Gaza    Teenage girl killed in French school stabbing attack    Trump claims meeting with China after Beijing denies any trade negotiations    GACA chief chairs 16th meeting of the Steering Committee on aviation's strategy    Saudi Theater Commission launches its Work and Learn Project in UK    The season has begun — and one comment shook us all    Jennifer Lopez dazzles in Jeddah with a Formula 1 performance    Saudi Arabia open to expanded 64-team World Cup in 2034, says sports minister    Average life expectancy in Saudi Arabia rises to78.8 years    Film Commission launches 'Cinema' initiative to enhance content    Famed Philippine film star Nora Aunor dies at 71    Pakistani star's Bollywood return excites fans and riles far right    Veteran Bollywood actor Manoj Kumar dies at 87    Bollywood actress vindicated over boyfriend's death after media hounding    Grand Mufti rules against posting prayers and preaching in mosques on social media    Exotic Taif Roses Simulation Performed at Taif Rose Festival    Asian shares mixed Tuesday    Weather Forecast for Tuesday    Saudi Tourism Authority Participates in Arabian Travel Market Exhibition in Dubai    Minister of Industry Announces 50 Investment Opportunities Worth over SAR 96 Billion in Machinery, Equipment Sector    HRH Crown Prince Offers Condolences to Crown Prince of Kuwait on Death of Sheikh Fawaz Salman Abdullah Al-Ali Al-Malek Al-Sabah    HRH Crown Prince Congratulates Santiago Peña on Winning Presidential Election in Paraguay    SDAIA Launches 1st Phase of 'Elevate Program' to Train 1,000 Women on Data, AI    41 Saudi Citizens and 171 Others from Brotherly and Friendly Countries Arrive in Saudi Arabia from Sudan    Saudi Arabia Hosts 1st Meeting of Arab Authorities Controlling Medicines    General Directorate of Narcotics Control Foils Attempt to Smuggle over 5 Million Amphetamine Pills    NAVI Javelins Crowned as Champions of Women's Counter-Strike: Global Offensive (CS:GO) Competitions    Saudi Karate Team Wins Four Medals in World Youth League Championship    Third Edition of FIFA Forward Program Kicks off in Riyadh    Evacuated from Sudan, 187 Nationals from Several Countries Arrive in Jeddah    SPA Documents Thajjud Prayer at Prophet's Mosque in Madinah    SFDA Recommends to Test Blood Sugar at Home Two or Three Hours after Meals    SFDA Offers Various Recommendations for Safe Food Frying    SFDA Provides Five Tips for Using Home Blood Pressure Monitor    SFDA: Instant Soup Contains Large Amounts of Salt    Mawani: New shipping service to connect Jubail Commercial Port to 11 global ports    Custodian of the Two Holy Mosques Delivers Speech to Pilgrims, Citizens, Residents and Muslims around the World    Sheikh Al-Issa in Arafah's Sermon: Allaah Blessed You by Making It Easy for You to Carry out This Obligation. Thus, Ensure Following the Guidance of Your Prophet    Custodian of the Two Holy Mosques addresses citizens and all Muslims on the occasion of the Holy month of Ramadan    







Thank you for reporting!
This image will be automatically disabled when it gets reported by several people.



Here's good news for tourism but ...
By Sabria S. Jawhar
Published in The Saudi Gazette on 16 - 06 - 2010

There's more good news from the Saudi Arabian tourism industry. Revenue was expected this year to jump 4.76 percent over 2009 to a total of SR 66 billion.
Salah Al-Bakhit, deputy chairman of Saudi Commission for Tourism and Antiquities (SCTA), told the Saudi Press Agency earlier this week that “by the year 2015 (tourism) revenue would reach SR118 billion and by 2020 it would jump further to SR232 billion.”
Also consider the SCTA's announcement that jobs created by investments in tourism have increased 7.4 percent, or from 333,125 jobs in 2000 to 457,658 in 2009. I suspect that much of this growth, which is not terribly large over nearly a decade, occurred in the last couple of years as the SCTA increased its efforts to promote Saudi Arabia as a tourist destination and improved access to various sites.
Support services, such as restaurants, at tourist destinations, also saw a significant rise in revenue with a 9 percent uptick, or a total of SR 36 billion expected this year.
So what are Saudi Arabia's hot spots? Madain Saleh is popular with non-Muslims. Madain Saleh was named in 2008 as a UNESCO World Heritage Site and continues to undergo excavation in a cooperative effort between the SCTA and the French National Research Center. The Grand Mosque in Makkah and Prophet's Mosque in Madinah for pilgrims remain Saudi Arabia's centerpieces of tourism. Asir, Najran and Jizan are beginning to attract new visitors. At least SR150 billion has been earmarked for the construction of resorts along the Red Sea coast. Ras Muhaisen in the Makkah province, Dhaffat Al-Wajh, Ras Humaid Sharma and Qayyal in Tabuk, Arrayes in Yanbu and Haridha in Asir all have resorts under construction or have projects planned.
A project to develop the old Okaz Souq in Taif also is on the horizon.
It seems that the SCTA has proven the skeptics wrong and has exceeded their own expectations in tourism growth. With an unprecedented number of tourism projects underway, SCTA chief Prince Sultan Bin Salman is turning his attention to domestic travel issues. Citing that 80 percent of the Saudis use domestic highways to reach their destinations, a Saudi Automotive Services Company (SASCO) service station project has been launched.
“To promote domestic tourism we have to provide the best services to the local citizens, residents and tourists who make use of our trunk roads,” Prince Sultan told Saudi reporters at a press conference recently. He said the project is aimed at making service stations to be more attractive for travelers.
The SCTA plans to add 20 SASCO service stations by next year to a total of 83 facilities. These service stations will include shopping centers, food courts and lodging. But it will take more than additional service stations to increase domestic travel on Saudi Arabia's highways. What the SCTA hasn't mentioned about their project is the fact that current highway service stations are notorious for their filthy conditions in restrooms and wash areas and less than adequate service at sales counters. I think that a filthy petrol station restroom and rude service staff will make more of an impression on a foreign visitor than any tourist site. If the Ministry of Transport can get on board with the SCTA and refurbish rest areas and service stations and train staff, then domestic travel will further increase.
Also not addressed by the SCTA are the chronic problems of lack of public transportation in urban areas. While railways are planned for inter-city travel, public bus transportation remains substandard in general and non-existent for women in particular. Once tourists arrive at a destination, rental cars and taxis should not be the only transportation option for families.
Ultimately, the transportation problems will be solved given the giant strides the SCTA has made in the past two years. That's promising for domestic tourism. Now if the SCTA can begin focusing on bringing more foreign tourists to Saudi Arabia, then we can see some further revenue increases.
The writer can be reached at: [email protected]
her blog is: www.saudiwriter.blogspot.com
__


Clic here to read the story from its source.