IFFCO (International Foodstuffs Company), one of the leading consumer products manufacturers in the UAE, has announced its participation as the platinum sponsor at the first “Malaysia-UAE Palm Oil Trade Fair & Seminar” (POTS), to be held on May 26 -27 at Grand Hyatt Hotel here. The company's presence is aimed at leveraging the attendance of leading oils and fats marketers, traders, economists, government officials and industry professionals from the private sector at the event, to gain significant exposure for its wide range of consumer brands. “The booming palm oil industry in the region poses outstanding opportunities for the entire regional market, and our participation at the first ‘Malaysia-UAE Palm Oil Trade Fair & Seminar' speaks not only of our keenness to maximize the rising business prospects, but more so of our strong support for the further growth of this high potential trade,” said Rizwan Ahmed, managing director of IFFCO oils and fats. Leveraging the UAE's unique logistical and free trade benefits, the company has successfully built strong brands in the oils and fats, flour, ice cream, biscuits, processed meat, snacks, culinary, chocolate and beverages categories. __