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Celebs now opt for unretouched photos
Published in The Saudi Gazette on 24 - 04 - 2010

Jessica Simpson is her usual pretty blonde self on the May cover of Marie Claire magazine. But where is the makeup? She looks like a natural all-American beauty in unretouched photos that include her sitting in a grassy field running her hand through her air-dried locks and looking into the distance, the sun shining on her face.
The spread makes her the latest brave celebrity (there are not many) who have been willing to be seen by a mass audience without the prerequisite beautification process.
While few are willing to go where Simpson has, more are popping up.
Kim Kardashian, Joy Bryant and Amanda de Cadenet all posed unretouched for a story on body image in the May Harper's Bazaar. Claudia Schiffer posed for unmanipulated photos in the September 2009 issue of Tank, a British magazine.
Unretouched shots of Britney Spears from a Candie's ad surfaced recently on the Internet next to more buff images the company actually used.
Simpson was motivated by her VH1 show, “The Price of Beauty”. The show had her traveling the globe with two friends to examine standards of beauty around the world. She faced criticism for her weight after she wore a pair of high-waisted jeans that cut her in all the wrong places. So few have gone unretouched that those who do earn notice, both positive and negative. In the original photos of Spears, she looks a little heavier, with cellulite.


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