Saudi Business Machines (SBM), the leading provider of IT solutions and applications for various business sectors, recently held its annual professional services event ProServ 2010. ProServ demonstrated the best IT practices and application solutions that maximize the benefits of applying Information Technology to business needs and especially for large projects and companies regardless of size and business area as well as Government and Public Utilities. Ali Al-Dulaim, CEO of SBM, addressed the delegations from leading Saudi companies on SBM's focus on delivering high-standard services to all its clients, maximizing their return on investment and reducing the total cost of ownership of IT. SBM's experts presented solutions for the different fields that span an enterprise including: Portals, Enterprise Content Management, Enterprise Application Integration, Enterprise Information Management, Integrated Learning solutions, Customer Relationship Management, Enterprise Resource Planning and Project Management Office. “The IT practices shown today serve all business needs and aim to increase efficiency and enhance quality of services” Emad Abdullah, Deputy CEO of Professional Services at SBM commented. He explained that processes such as these allow organizations to increase market share and improve customer service as well as win new customers, all of which are critical in today's competitive market. Abdullah indicated that SBM has more than 450 IT professionals who are well respected and specialized in their respective fields whose objective to provide a high standard of professional services. Many of SBM Professional Staff enjoy international experience and have certification in their respective field from the leading International IT organizations. It was noted that SBM has many alliances and partnership agreements with local and international companies with the aim of delivering complete solutions to its customers. Riad Aoun, SBM Market Channel Manager, highlighted that the distinct attendance of the business people and large companies. He pointed out their high level of awareness and their belief in the important role of the IT solutions in developing their business. In cooperation with IBM, the leading international IT company, Saudi Business Machines provides wide range of services, consultations and solutions to the Government and Business communities in the Kingdom. SBM continues to introduce the latest technology and the newest solutions to KSA in order to add more value to the customers and increase the overall IT awareness.