Abdurrahman Bin Ali Al Aqiely, acting president of Qatar Post and Yousef Hamidaddin, chief executive officer of Arab Direct Marketing Association (ADMA) signed an agreement to hold the 2010 Arab Direct Mail & Marketing Forum (ADMMF) in Doha on May 4-5, 2010. Al Aqiely said “through this agreement we expect to develop and activate Direct Marketing Services and apply the tools of technology used for these services around the world”. ADMA, in partnership with Global DMA USA, was launched in April 2009 at the three-day Arab Direct Mail and Marketing Forum under the patronage of Prince Khaled Al-Faisal, the Governor of Makah Region. ADMA has the support of Saudi Arabian General Investment Authority Gov. Amr Al-Dabbagh, Saudi Post CEO Dr. Benton and Emaar CEO Fahd A. Al-Rasheed as a way to develop and grow direct marketing across the Pan-Arab community. “DMA brings its expertise and experience in marketing education, research and market development to this ‘timely mission' of creating a direct marketing industry in the Arab world. DMA's vision is one of increasing intelligence in all networks, online and offline, wire, wireless and postal networks. We want to strengthen every channel and improve the ability of marketers to integrate any and all in one-on-one conversations with customers,” New-York-based Direct Marketing Association (DMA) President & CEO John A. Greco emphasized last year.
